City branding research and practice : an integrative review
Year of publication: |
May 2016
|
---|---|
Authors: | Green, Amelia ; Grace, Debra ; Perkins, Helen |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 252-272
|
Subject: | city | brand management | organic brands | practitioners | Markenführung | Brand management | Stadtmarketing | City marketing |
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