Osmonbekov, Talai; Adamson, Brent; Dixon, Matthew - In: Journal of Business & Industrial Marketing 34 (2019) 2, pp. 285-290
Purpose: The purpose of this paper is to further explicate the notion of challenger sale. Design/methodology/approach: The method used for this article is a personal interview. Findings: The interview provides readers with insights and explanations of the challenger sale method from the authors...