Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Year of publication: |
2020
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Authors: | Du, Ding ; Osmonbekov, Talai |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 1, p. 196-212
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Subject: | Advertising spending | Analyst coverage | Firm value | Signaling | Spillover | Werbung | Advertising | Finanzanalyse | Financial analysis | Unternehmenswert | Signalling | Ausgaben | Expenditure |
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