Ritala, Paavo; Hurmelinna‐Laukkanen, Pia; Nätti, Satu - In: Journal of Business & Industrial Marketing 27 (2012) 4, pp. 324-334
‐generating business networks. Their aim is to explore how these coordination mechanisms, as well as the roles of actors, evolve during the … development of such networks. Design/methodology/approach – The paper analyses an in‐depth single case study on the development of … findings suggest that coordination of innovation‐generating business networks combines “management” and “orchestration”, both …