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diversity to the firm’s corporate reputation. This paper analyzes the media impact of appointing new directors of Spanish … for corporate stakeholders and an effect on the firm’s reputation. Results indicate that the effect on press visibility of … existing literature on gender diversity in corporate governance, specifically its effect on corporate reputation. The paper …
Persistent link: https://www.econbiz.de/10010989830
During the last decade corporate reputation as one of the central efforts of corporate citizenship behavior has gained … increasing attention in scholarly research, as has the way that reputation can serve as an instrument for business purposes. This … poses the question of how such reputation will be achieved. To answer these questions this article examines Cicero …
Persistent link: https://www.econbiz.de/10010990025
reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first …, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only …
Persistent link: https://www.econbiz.de/10010990108
recommendation intention indirectly via the mediation of corporate reputation and job advancement prospects. The proposed hypotheses …
Persistent link: https://www.econbiz.de/10010868057
examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the … impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an … company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to …
Persistent link: https://www.econbiz.de/10010868108
associated with employees. The external benefits of CSR are related to its effect on corporate reputation. Corporate reputation … to engage or not in social responsibility activities and disclosure. Firms with good social responsibility reputation may …
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