Eberle, David; Berens, Guido; Li, Ting - In: Journal of Business Ethics 118 (2013) 4, pp. 731-746
examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the … impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an … company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to …