Palmer, David; Hedberg, Trevor - In: Journal of Business Ethics 116 (2013) 2, pp. 403-413
An orthodox view in marketing ethics is that it is morally impermissible to market goods to specially vulnerable … populations in ways that take advantage of their vulnerabilities. In his signature article “Marketing and the Vulnerable … defense of this position, one which has become a well-established view in marketing ethics. In what follows, we throw new …