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specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing … challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between … marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions …
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marketing. Another objective of the current study is to investigate the potential impacts of extrinsic and intrinsic religiosity … on ethical marketing decision-making. We also include ethical judgments as an element of ethical decision-making. We … intentions in a marketing situation. In addition to providing an important contribution to the business ethics literature, the …
Persistent link: https://www.econbiz.de/10010989847
An orthodox view in marketing ethics is that it is morally impermissible to market goods to specially vulnerable … populations in ways that take advantage of their vulnerabilities. In his signature article “Marketing and the Vulnerable … defense of this position, one which has become a well-established view in marketing ethics. In what follows, we throw new …
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Whereas in the past ‘free’ and ‘illegal’ were nearly synonymous in the music industry, consumers nowadays face a myriad of music platforms with widely different characteristics in terms of business model (advertising supported, fee based, etc.), delivery mode (streaming, downloading,...
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Research into ethics in personal selling and sales management has increased substantially over the preceding decade by investigating complex dimensions of ethical decision-making in greater depth and with more analytical sophistication. This review of the recent conceptual and empirical...
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The study extends the Theory of Planned Behavior (TPB) in a cross-cultural setting, incorporating ethical judgments and locus of control in a comparison of Taiwanese and US businesspersons. A self-administered survey of 698 businesspersons from the US and Taiwan examined several hypothesized...
Persistent link: https://www.econbiz.de/10005719352
This research examines how an organization, Thanksgiving Coffee, establishes and maintains its legitimacy with its constituent publics. In line with Boyd’s (2000, Journal of Public Relations Research <Emphasis Type="Bold">12(4), 341–353.) concept of actional legitimacy, Thanksgiving Coffee demonstrates...</emphasis>
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