Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; … - In: Journal of Business Ethics 109 (2012) 3, pp. 259-274
As part of their corporate social responsibility, many organizations practice cause-related marketing, in which … with the cause leads to more positive evaluations of marketing campaigns for cause type and cause scope. Also, however, our … corporate image in cause-related marketing, this article provides important implications and suggests avenues for further …