Sustainable enterprise : a macromarketing approach
Mark Peterson (University of Wyoming)
| Year of publication: |
[2013]
|
|---|---|
| Authors: | Peterson, Mark |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Marketing | Nachhaltigkeit | Unternehmen | Soziale Verantwortung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 535 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-4129-9868-0 ; 1-4129-9868-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547613