Although cultural industries can benefit from social networks in many ways, few Spanish studies examine the extent to which firms within this economic sector actually use such networks. This study's objective is to investigate the role of online social networks in Spanish cultural firms. The...

Research in marketing examines concepts that deal with social interaction, for example opinion leadership and word-of-mouth. Two types of actors play key roles in social networks where social interaction takes place: actors who have a lot of contacts (so called hubs) and actors in bridging...

Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, companies engage in CSR initiatives to make a positive contribution to society or support their strategic goals. Yet, in the face of a plethora of CSR claims and numerous reported incidents of...

More than half of the countries in the world are multilingual, and more than half the world's consumers speak more than one language. Thus, bilingual consumers often receive services provided in a second or nonnative language. This article examines these consumers' word-of-mouth intentions after...

The purpose of this paper is to investigate relationships between congruity of consumer and brand values, brand identification, brand commitment, and word of mouth. The results show that congruity of consumer and brand values tends to have positive influence on consumers' identification....

This special issue of the Journal of Business Research on scientific advancements in consumer–retailer relationships within online and offline retail environments include nine high quality research studies originally presented at the twelfth Society for Marketing Advances Retail Strategy and...

This empirical research focuses on suspense, which is proposed to be a formative construct comprised of the emotions of hope and fear. Two measurement studies that focus on developing a scale for suspense, as well as scales for its two emotional components of hope and fear, are first presented....

This study investigates the effects of online product presentation on consumer responses from a mental imagery perspective and the moderating effect of style of processing (SOP). College women (N=550) participated in an online experiment using a 2 (picture: concrete consumption background vs....

This paper introduces fuzzy-set Qualitative Comparative Analysis (fsQCA) to the study of whistle-blowing and represents the first attempt to apply set-theoretic tools to this phenomenon. I submit 60 episodes drawn from 50 in-depth interviews with whistle-blowers and “inactive observers” to...