Examining the relationship between language divergence and word-of-mouth intentions
Year of publication: |
2014
|
---|---|
Authors: | Van Vaerenbergh, Yves ; Holmqvist, Jonas |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 8, p. 1601-1608
|
Publisher: |
Elsevier |
Subject: | Language | Multilingualism | Service encounter | Word of mouth |
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