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Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan
;
Sudman, Seymour
;
Johnson, Michael
- In:
Journal of Business Research
57
(
2004
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10005465742
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