Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products
Year of publication: |
2004
|
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Authors: | Viswanathan, Madhubalan ; Sudman, Seymour ; Johnson, Michael |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 2, p. 108-124
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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