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Journal of Business Research
Faculty & research / Insead : working paper series
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Journal of marketing research : JMR
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Journal of marketing
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SAGE library in business and management
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Handbook of new institutional economics
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The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
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Consumer behavior : contemporary research in action
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Handbook of marketing
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Innovation diffusion models of new product acceptance
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International journal of forecasting
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The linking pin role in organizational buying centers
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of Business Research
10
(
1982
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10005473537
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2
Strategic studies in Markstrat
Gatignon, Hubert
- In:
Journal of Business Research
15
(
1987
)
6
,
pp. 469-480
Persistent link: https://www.econbiz.de/10005477412
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