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Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of Business Research 67 (2014) 6, pp. 1209-1217

This study tests the effect of health-related ad information on perceived product healthfulness and purchase intention. Also, the study investigates whether consumers' health motivation moderates the effects, because of the way health motivation affects processing of health-related information...

Persistent link: https://www.econbiz.de/10010869738

Closing the gap between values and behavior--a means-end theory of lifestyle

Brunso, Karen; Scholderer, Joachim; Grunert, Klaus G. - In: Journal of Business Research 57 (2004) 6, pp. 665-670

Persistent link: https://www.econbiz.de/10005466088

Special section on German research in marketing: Introduction

Grunert, Klaus G. - In: Journal of Business Research 10 (1982) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10005466234

Cross-Cultural Similarities and Differences in Shopping for Food

Brunso, Karen; Grunert, Klaus G. - In: Journal of Business Research 42 (1998) 2, pp. 145-150

Persistent link: https://www.econbiz.de/10005466392

A procedure for eliminating additive bias from cross-cultural survey data

Scholderer, Joachim; Grunert, Klaus G.; Brunso, Karen - In: Journal of Business Research 58 (2005) 1, pp. 72-78

Persistent link: https://www.econbiz.de/10005473621

Success factors, competitive advantage and competence development

Grunert, Klaus G.; Hildebrandt, Lutz - In: Journal of Business Research 57 (2004) 5, pp. 459-461

Persistent link: https://www.econbiz.de/10005477344