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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A.
;
Krishna, Aradhna
;
Lehmann, Donald R.
; …
- In:
Journal of Business Research
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10005473607
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