Research interests in product innovation and relevant success factors in an international context are increasing in the past decades. With the data from over 400 international joint ventures in China's manufacturing sector, this study explores China's institutional factors that may significantly...

Service quality and customer switching behavior are among the most important factors that affect service companies' market share and profitability, yet they remain understudied in China's service sectors. This study surveys 400 customers to explore the perceived importance of various aspects of...