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Srivastava, Rajendra K.
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Han, Jin K.
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Journal of Business Research
Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A reader in marketing communications
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Business strategy and the environment
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From Little's law to marketing science : essays in honor of John D.C. Little
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Consumer decision-making in a multi-generational choice set context
Kim, Namwoon
;
Srivastava, Rajendra K.
;
Han, Jin K.
- In:
Journal of Business Research
53
(
2001
)
3
,
pp. 123-136
Persistent link: https://www.econbiz.de/10005474259
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A Model to Explain Shareholder Returns: Marketing Implications
Kumar, V.
;
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
- In:
Journal of Business Research
50
(
2000
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10005473865
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