Consumer decision-making in a multi-generational choice set context
| Year of publication: |
2001
|
|---|---|
| Authors: | Kim, Namwoon ; Srivastava, Rajendra K. ; Han, Jin K. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 53.2001, 3, p. 123-136
|
| Publisher: |
Elsevier |