Numerous shopper typologies are available in management literature but none classifies consumers based on shopping adaptations in an economic crisis. The current study addresses this research gap by segmenting shoppers based upon changes in key shopping-related attitudes and behaviors. Triadic...

Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward better understanding of the drivers of consumer...