A typology of adaptive shopping patterns in recession
Year of publication: |
2013
|
---|---|
Authors: | Hampson, Daniel P. ; McGoldrick, Peter J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 7, p. 831-838
|
Publisher: |
Elsevier |
Subject: | Shopper typology | Consumer confidence | Recession | Cluster analysis | Adaptive behavior | Coping strategies |
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