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In Search of a Theoretical Explanation for the Credit Card Effect
Shimp, Terence A.; Moody, Margaret P. - In: Journal of Business Research 48 (2000) 1, pp. 17-23
Persistent link: https://www.econbiz.de/10005473794
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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of Business Research 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10005474367
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A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models
Sharma, Subhash; Mukherjee, Soumen; Kumar, Ajith; … - In: Journal of Business Research 58 (2005) 7, pp. 935-943
Persistent link: https://www.econbiz.de/10005477439