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The King and Summers opinion leadership scale: Revision and refinement

Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Eastman, … - In: Journal of Business Research 31 (1994) 1, pp. 55-64

Persistent link: https://www.econbiz.de/10005474126

A Short, Reliable Measure of Subjective Knowledge

Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of Business Research 46 (1999) 1, pp. 57-66

Persistent link: https://www.econbiz.de/10005477754

Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 44 (1999) 2, pp. 109-116

Persistent link: https://www.econbiz.de/10005465476

A validity study of a measure of opinion leadership

Goldsmith, Ronald E.; Desborde, Rene - In: Journal of Business Research 22 (1991) 1, pp. 11-19

Persistent link: https://www.econbiz.de/10005465801

Cause-brand alliances: does the cause help the brand or does the brand help the cause?

Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 58 (2005) 4, pp. 423-429

Persistent link: https://www.econbiz.de/10005466038

Spurious response error in a new product survey

Goldsmith, Ronald E. - In: Journal of Business Research 17 (1988) 3, pp. 271-281

Persistent link: https://www.econbiz.de/10005473516

How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

Pillai, Kishore Gopalakrishna; Goldsmith, Ronald E. - In: Journal of Business Research 61 (2008) 9, pp. 933-941

This study examines how product attribute typicality and brand commitment influence the effects of comparative versus non-comparative ads on brand attitudes. Employing perspectives from the literatures on typicality and commitment, the study examines the effects of commitment to the comparison...

Persistent link: https://www.econbiz.de/10005473688

The development of a scale to measure perceived corporate credibility

Newell, Stephen J.; Goldsmith, Ronald E. - In: Journal of Business Research 52 (2001) 3, pp. 235-247

Persistent link: https://www.econbiz.de/10005473777

The moderating effects of gender and performance on job satisfaction and intentions to leave in the sales force

McNeilly, Kevin; Goldsmith, Ronald E. - In: Journal of Business Research 22 (1991) 3, pp. 219-232

Persistent link: https://www.econbiz.de/10005473894

Measuring product category involvement: A multitrait-multimethod study

Goldsmith, Ronald E.; Emmert, Janelle - In: Journal of Business Research 23 (1991) 4, pp. 363-371

Persistent link: https://www.econbiz.de/10005474162