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Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example
Bearden, William O.; Money, R. Bruce; Nevins, Jennifer L. - In: Journal of Business Research 59 (2006) 2, pp. 195-203
Persistent link: https://www.econbiz.de/10005473873
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Correlates of conformity in the consumption of illicit drugs and alcohol
Bearden, William O.; Rose, Randall L.; Teel, Jesse E. - In: Journal of Business Research 30 (1994) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10005465967
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Using invoice price information to frame advertised offers
Bearden, William O.; Carlson, Jay P.; Hardesty, David M. - In: Journal of Business Research 56 (2003) 5, pp. 355-366
Persistent link: https://www.econbiz.de/10005466166
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Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of Business Research 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10005473550
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Research in marketing : Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50
Bearden, William O. - In: Journal of Business Research 9 (1981) 2, pp. 237-239
Persistent link: https://www.econbiz.de/10005473584
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The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - In: Journal of Business Research 57 (2004) 2, pp. 98-107
Persistent link: https://www.econbiz.de/10005473653
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Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
Easley, Richard W.; Bearden, William O.; Teel, Jesse E. - In: Journal of Business Research 34 (1995) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10005473748
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Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue
Bearden, William O.; Etzel, Michael J. - In: Journal of Business Research 30 (1994) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10005473751
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Component versus bundle pricing : The role of selling price deviations from price expectations
Kaicker, Ajit; Bearden, William O.; Manning, Kenneth C. - In: Journal of Business Research 33 (1995) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10005473896
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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.; Bearden, William O. - In: Journal of Business Research 17 (1988) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10005474076