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Bearden, William O.
13
Hardesty, David M.
2
Rose, Randall L.
2
Teel, Jesse E.
2
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1
Crockett, Melissa
1
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Journal of Business Research
Journal of business research : JBR
13
Journal of retailing
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Consumer Research
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing
3
Journal of world business : JWB
3
Marketing letters : a journal of research in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of business ethics : JOBE
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Psychology & marketing
2
Consumer and industrial buying behavior
1
Educators' conference proceedings
1
Fundamentals of marketing research ; Vol. 3
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Liiketaloudellinen aikakauskirja
1
Marketing research : a magazine of management and applications
1
Mays Business School Research Paper
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McGraw-Hill/Irwin series in marketing
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Operations research, Management science : OR MS ; the international literature digest
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Research in marketing : an annual compilation of research
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Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example
Bearden, William O.
;
Money, R. Bruce
;
Nevins, Jennifer L.
- In:
Journal of Business Research
59
(
2006
)
2
,
pp. 195-203
Persistent link: https://www.econbiz.de/10005473873
Saved in:
2
Correlates of conformity in the consumption of illicit drugs and alcohol
Bearden, William O.
;
Rose, Randall L.
;
Teel, Jesse E.
- In:
Journal of Business Research
30
(
1994
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10005465967
Saved in:
3
Using invoice price information to frame advertised offers
Bearden, William O.
;
Carlson, Jay P.
;
Hardesty, David M.
- In:
Journal of Business Research
56
(
2003
)
5
,
pp. 355-366
Persistent link: https://www.econbiz.de/10005466166
Saved in:
4
Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.
;
Crockett, Melissa
- In:
Journal of Business Research
9
(
1981
)
3
,
pp. 255-266
Persistent link: https://www.econbiz.de/10005473550
Saved in:
5
Research in marketing : Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50
Bearden, William O.
- In:
Journal of Business Research
9
(
1981
)
2
,
pp. 237-239
Persistent link: https://www.econbiz.de/10005473584
Saved in:
6
The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of Business Research
57
(
2004
)
2
,
pp. 98-107
Persistent link: https://www.econbiz.de/10005473653
Saved in:
7
Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
Easley, Richard W.
;
Bearden, William O.
;
Teel, Jesse E.
- In:
Journal of Business Research
34
(
1995
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10005473748
Saved in:
8
Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue
Bearden, William O.
;
Etzel, Michael J.
- In:
Journal of Business Research
30
(
1994
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10005473751
Saved in:
9
Component versus bundle pricing : The role of selling price deviations from price expectations
Kaicker, Ajit
;
Bearden, William O.
;
Manning, Kenneth C.
- In:
Journal of Business Research
33
(
1995
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10005473896
Saved in:
10
An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.
;
Bearden, William O.
- In:
Journal of Business Research
17
(
1988
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10005474076
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