Component versus bundle pricing : The role of selling price deviations from price expectations
Year of publication: |
1995
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Authors: | Kaicker, Ajit ; Bearden, William O. ; Manning, Kenneth C. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 33.1995, 3, p. 231-239
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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