Chiou, Jyh-Shen; Wu, Lei-Yu; Chou, Szu-Yu - In: Journal of Business Research 65 (2012) 7, pp. 883-889
This study examines how consumers use the techniques of neutralization to rationalize their multichannel research shopping behaviors in terms of different product purchasing situations and different groups of consumers. Empirical results support the following conclusions. Both students and...