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Journal of Business Research
Journal of the Academy of Marketing Science
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Joint ventures: the public policy issues : special issue
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Price discounts or coupon promotions: does it matter?
Kumar, V.
;
Madan, Vibhas
;
Srinivasan, Srini S.
- In:
Journal of Business Research
57
(
2004
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10005465708
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2
A Model to Explain Shareholder Returns: Marketing Implications
Kumar, V.
;
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
- In:
Journal of Business Research
50
(
2000
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10005473865
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