Analyzing the Impact of Promotions on Manufacturer and Retailer Performance: A Framework for Cooperative Promotional Strategy
Year of publication: |
1998
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Authors: | Ramaswami, Sridhar N. ; Srinivasan, Srini S. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 6.1998, 3-4, p. 131
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