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Journal of Business Research
Journal of retailing and consumer services
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E-marketing in developed and developing countries : emerging practices
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of Business Research
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10005465956
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2
Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing
Poncin, Ingrid
;
Pieters, Rik
;
Ambaye, Michele
- In:
Journal of Business Research
59
(
2006
)
6
,
pp. 745-754
Persistent link: https://www.econbiz.de/10005473728
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