Keaveney, Susan M.; Huber, Frank; Herrmann, Andreas - In: Journal of Business Research 60 (2007) 12, pp. 1207-1215
This research examines how two prepurchase stages of the buyer decision process-information search and alternative evaluation-and two postpurchase stages-evaluation of product and service attributes-influence buyer regret. The study extends prior consequences of regret to include purchase...