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Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis
Miniard, Paul W.
;
Rose, Randall L.
;
Manning, Kenneth C.
; …
- In:
Journal of Business Research
41
(
1998
)
2
,
pp. 137-143
Persistent link: https://www.econbiz.de/10005474080
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