Foxall, Gordon R.; Yan, Ji; Oliveira-Castro, Jorge M.; … - In: Journal of Business Research 66 (2013) 1, pp. 73-81
The marketing literature generally supports the view that price elasticity varies from product/brand to product/brand, influential work by Ehrenberg and England (1990) suggests that elasticities show little variation even when prices themselves are changing. The paper reports an investigation of...