Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda
Year of publication: |
2014
|
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Authors: | Wells, Victoria K. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 11/12, p. 1119-1158
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Subject: | behaviourism | behavioural psychology | operant conditioning | classical conditioning | consumer behaviour analysis | foraging | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Psychologie | Psychology | Bibliometrie | Bibliometrics |
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