This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor...

Prior research considers antecedents and outcomes of interpersonal influence without consideration of acculturation. Data collected from 222 young British-Muslims using focus groups, in-depth interviews and questionnaires identifies significant antecedents and outcomes concluding that...