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Exponents of multiattribute models
Lehmann, Donald R.; Gruber, Robert - In: Journal of Business Research 8 (1980) 3, pp. 361-370
Persistent link: https://www.econbiz.de/10005465493
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Finding important findings
Lehmann, Donald R. - In: Journal of Business Research 56 (2003) 1, pp. 89-90
Persistent link: https://www.econbiz.de/10005465855
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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A.; Krishna, Aradhna; Lehmann, Donald R.; … - In: Journal of Business Research 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10005473607
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Objective and strategy determination: Some empirical results
Hulbert, James M.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of Business Research 11 (1983) 4, pp. 427-438
Persistent link: https://www.econbiz.de/10005473938
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A combined simply scalable and tree-based preference model
Lehmann, Donald R.; Moore, William L. - In: Journal of Business Research 22 (1991) 4, pp. 311-326
Persistent link: https://www.econbiz.de/10005474154
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Stability of membership in market segments identified with a disaggregate consumption model
Farley, John U.; Winer, Russell S.; Lehmann, Donald R. - In: Journal of Business Research 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10005477411
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Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.; Lehmann, Donald R.; Pessemier, Edgar A. - In: Journal of Business Research 14 (1986) 5, pp. 371-386
Persistent link: https://www.econbiz.de/10005477453