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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of Business Research 58 (2005) 11, pp. 1483-1494
Persistent link: https://www.econbiz.de/10005466200
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Consumers' Emotional Responses to Service Environments
Foxall, Gordon R.; Greenley, Gordon E. - In: Journal of Business Research 46 (1999) 2, pp. 149-158
Persistent link: https://www.econbiz.de/10005473689
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The performance impact of marketing resources
Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of Business Research 58 (2005) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10005473914
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Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of Business Research 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10005473950
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An Investigation of Modulator Effects on Alignment Skill
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of Business Research 39 (1997) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10005473978
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Consumer and nonconsumer stakeholder orientation in U.K. companies
Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of Business Research 35 (1996) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10005474200