Purpose – The purpose of this paper is to test the hypothesis that there are common challenges and approaches in serving low‐income customers in developing markets, and that these can be articulated and refined to get better business results. Design/methodology/approach – This article...

Purpose – In this paper it is argued that value chain structure, that is the way that skills and activities are divided between different firms within an industry, often evolves in a locally specific way and this has serious implications for the global expansion of firms. It is argued that for...

Purpose – The paper “Made in heaven – produced on earth: creative leadership as art of projection” is about the concept of projection in the context of leadership. Design/methodology/approach – This article takes a close look at Jeff Koons, a successful and highly controversial...