Park, Young Eun; Son, Hyunsang; Yang, Sung-Un; Lee, Jae Kook - In: Journal of Communication Management 23 (2019) 1, pp. 31-51
Purpose: The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations. Design/methodology/approach: The study conducted a content analysis of press releases and news media...