Comparing effects of country reputation and the overall corporate reputations of a country on international consumers' product attitudes and purchase intentions
Year of publication: |
2010
|
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Authors: | Kang, Minjeong ; Yang, Sung-un |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 13.2010/11, 1, p. 52-62
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Subject: | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
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