other academic disciplines and professional fields: political science and organizational communication. Findings – The paper …

Communication ethics, this paper argues, is a discipline ready for application to communication management and is …, communication ethics offers managers a means to face unpredictable futures with greater certainty and purpose. This paper outlines … an approach in which all decision making and its communication are understood as having an ethical grounding. Such an …

live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel …Branding is becoming increasingly recognised as crucial to business success. A brand is a promise of the goods and … part of the brand and deliver on its promises. It discusses best practice methodology and draws on practical examples from …

Purpose – The purpose of this paper is to contribute to the development of the theory of authenticity and … authenticity in relation to the theory of metaconversations, and demonstrates with the help of a case study that metaconversations … authenticity and metaconversations, the manager(s) and staff, collectively and individually, can reflect on and discuss whether the …

Research on behalf of the IABC into the potential links between business success and communication competence has … suggested strongly that the communication function(s) can only contribute significantly to short‐ or long‐term business goals if … it is focused on improving the communication competence of the organisation as opposed to that of the function itself …

Purpose – Symmetric communication and relationship building are core principles of public relations, which have been … highlighted for CSR communication. The purpose of this paper is to develop three different communication strategies for CSR … communication in Twitter, of which each contributes differently to the ideals of symmetric communication and relationship building …

Public consultation and engagement in public services has become increasingly important to UK governments. This has …