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Purpose Based on the framing theory and the associative network theory, the purpose of this paper is to develop and test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology statements after negative publicity. Specifically, this study...
Persistent link: https://www.econbiz.de/10014851382
Purpose: There is a growing interest in the way non-profit organizations can use Twitter strategically to communicate their message, but little attention has been paid to the way content categories and features may facilitate retweets of messages of a non-profit organization that targets women...
Persistent link: https://www.econbiz.de/10012412602
Purpose: The purpose of this paper is to propose and test a model examining how three influential organizational factors – authentic leadership, transparent organizational communication, and employee engagement – are linked to employee trust. Design/methodology/approach: This study...
Persistent link: https://www.econbiz.de/10012073745