Handling negative publicity : the influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)
Year of publication: |
2017
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Authors: | Chung, Angie ; Jiang, Hua |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 21.2017, 3, p. 267-286
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Subject: | CSR | Public relations | Corporate communication | Communication management | Öffentlichkeitsarbeit | Corporate Social Responsibility | Corporate social responsibility | Kommunikation | Communication | Virales Marketing | Viral marketing | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation |
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