Purpose – The purpose of this paper is to examine the effects of message attributes on public opinion in regards to corporate reputation and communication intention. Design/methodology/approach – It conducted a 2×2 between-subject factorial experiment, manipulating media messages in terms...

Purpose – The PR industry has become an important actor in society and in the democratic process. The purpose of this article is to examine the opinion state of this phenomenon. More precisely the question is: what trust do people have in the PR industry and PR professionals?...

Purpose – The paper traces negative and limiting media depictions of public relations (PR) to their origins in the 1920s in order to determine whether modern media characterizations of “public relations” are new or a legacy of the past. Design/methodology/approach – A qualitative content...

Purpose – The purpose of this paper is to introduce a historical development of public relations from its early days until 1970. The study aims to show that in the early stages of development public relations was closely linked with public opinion research. Design/methodology/approach – A...

Purpose – The purpose of this paper is to examine the role of information context in crisis communication. Previous studies have examined the effectiveness of types of message strategies used during different periods of a crisis. The crisis presented in this case is unusual in that there were...

Purpose – The aim of this work is to explore Edward L. Bernays' early evolution in thought concerning the rationale for public relations and to briefly discuss how these emergent ideological concepts have proven foundational for contemporary public relations. Design/methodology/approach –...

Purpose – The aim of this paper is to explore the role of the blogosphere in framing Alitalia's performance during its 2008 crisis. Design/methodology/approach – Content analysis was chosen as research method to investigate bloggers' perceptions of Alitalia's crisis. Five major Italian blogs...

Purpose – The purpose of this paper is to focus on the “green communication” of Exxon, Chevron and BP with a view to studying how they assert environmental values. Design/methodology/approach – From a linguist's perspective, the paper examines how the climate change controversy has...

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...

Purpose – In 2001, Dutch politician Jacques Wallage introduced the concept of “communication in the heart of policy”, which sought to bridge the perceived gap between the government and the populace. He also advocated for a stronger focus on the proper representation of cabinet ministers...