TANGARI, ANDREA H.; BURTON, SCOT; DAVIS, CASSANDRA - In: Journal of Consumer Affairs 48 (2014) 3, pp. 620-633
type="main" xml:id="joca12041-abs-0001" <b>Front-of-package (FOP) nutrient content claims are often used by food manufacturers to promote the nutrition levels of their products. In this research, two studies examine the influence of the numerical format (either percentages or absolute numbers)...</b>