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Journal of Consumer Affairs
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Does history really matter : Investigating historical branded executions' effects on contemporary consumer attitudes
Leak, Roland L.
;
McNeil, Kimberly R.
;
Crockett, David
- In:
Journal of Consumer Affairs
55
(
2021
)
2
,
pp. 445-463
Persistent link: https://www.econbiz.de/10012635894
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