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Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Ford, Weixing
;
Andrews, Demetra
;
Sivaraman, Anuradha
; …
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10012188918
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