Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing.
Year of publication: |
1999
|
---|---|
Authors: | Krishnamurthy, Parthasarathy ; Sujan, Mita |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 26.1999, 1, p. 55-69
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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