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Reaching the price conscious consumer : The impact of personality, generational cohort and social media use
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Eastman, Kevin L.
; …
- In:
Journal of Consumer Behaviour
20
(
2020
)
4
,
pp. 898-912
Persistent link: https://www.econbiz.de/10012406601
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