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How does a brand's psychological distance in an advergame influence brand memory of the consumers?
Sreejesh, S.
;
Dwivedi, Yogesh K.
;
Ghosh, Tathagata
- In:
Journal of Consumer Behaviour
20
(
2021
)
6
,
pp. 1449-1465
Persistent link: https://www.econbiz.de/10012632417
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