-world setting; specifically, Internet hosted text advertisements. Effect of compatibility of the ad text with the regulatory focus … AdWords. Practical implications – The results of this study provide a possible framework for ad creation for Internet …

be proactive in maximizing the gains. Clearly, businesses that add value to their offerings by leveraging Internet …

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination … for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer …

Internet. Specifically, the case of consumer adoption of the Internet for home use is explored. Examines the effect of time of … adoption of Internet based services on preferences at the individual consumer level. The key research question is “What is the … effect of time of adoption on consumer preferences for a technological service such as the Internet?” The primary …

Many writers assume that consumers’ use of the Internet will follow the development of Web sites by Realtor.com and … other Realtor‐sponsored sites on the Internet. This study examined this proposition by surveying consumers’ Internet use in … their home purchases. A model of consumers’ Internet use in home purchases is developed and tested. Results showed that …

Older consumers comprise a growing but under‐represented segment of Internet users. However, compared to many younger … marketers of Internet related products and services. In order to better understand older individuals’ attitudes and motivations … concerning Internet usage, phenomenological interviews were conducted among six Internet users and six non‐users. From the emic …

New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet …