Who owns the online consumer?
Year of publication: |
2000
|
---|---|
Authors: | Prabhaker, Paul R. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 2, p. 158-171
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Consumer behaviour | Internet | Disclosure | Privacy |
-
Using values to segment virtual consumers on social networking sites
Madi, Aziz, (2016)
-
Selling home entertainment on the Internet: an overview of a dynamic marketplace
McQuitty, Shaun, (2000)
-
A phenomenological investigation of Internet usage among older individuals
Trocchia, Philip J., (2000)
- More ...
-
Business metrics : a key to competitive advantage
Askar, Mohamed, (2009)
-
Marketing implications of newer manufacturing technologies
Prabhaker, Paul R., (1995)
-
The power of technology in business selling: Call centers
Prabhaker, Paul R., (1997)
- More ...